With the dawn of COVID-19, we have seen our work lives impacted in many unprecedented ways. Most noticeably, it has forced most of us to transform our businesses from an in person model to a remote model. Although quarantined, now is the time we should all embrace the uncertainty and commit to taking our companies to the next level. Here are some guidelines that can help you protect and flourish your business in these times of uncertainty:
1. Embrace clear health and safety guidelines.
Stay up to date on the most current guidelines provided by health officials so that you can protect your employees and clients. Clearly communicate and enforce these guidelines for the safety of all. Wear masks. Wash your hands. Stay home. Maintain social distancing.
2. Leverage IM & videoconferencing platforms.
Communication is key. There is no reason why we cannot build and maintain meaningful work relationships online in this day and age. Platforms like Zoom and Microsoft Teams make it easier than ever to communicate with people worldwide. Having impromptu meetings is also more accessible than ever. Combat tech overwhelm by understanding your tech packages and providing the necessary training for improved efficiencies.
3. Develop a telecommuting plan inclusive of guidelines and expectations.
Protect your employees by assuring them that everyone’s health is your top priority by allowing people to telecommute whenever possible. Always remember that your employees’ health is your business’s health.
4. Get social. Engage on social media, attend webinars, listen to podcasts, and e-connect with potential clients.
Just because we have to social distance physically does not mean we cannot connect with others virtually. With more virtual conferences and webinars than ever, e-networking has become the way of the present––and of the future. Social media has been the most effective marketing tool for years now and will only become more evident as years pass. Get out of your comfort zone and engage with others online as much as you can.
5. Survey your current clients to ask how they are doing and what you can do to provide additional services for them.
As much as it is important to take care of your employees during these uncertain times, you must also take care of your clients. Perhaps, now more than ever. Everyone is having a hard time, so checking in and taking time out of your day to connect on a human level with your clients will go a long way. Let them know that you care and that you are here for them.
There are many ways to pandemic-proof our businesses, but, resilience and transforming a negative into a positive is the mentality we need to foster to change and thrive. We hope that these can help you so that your business can adapt to change and even embrace the unexpected changes you may face in today’s climate.